Sunday, 15 June 2008

People say they're creative...

Take the advert for the new Ford Kuga. It says that it would be nice for us all to start with a blank canvas, and shows us a world wrapped in canvas/paper as the public stare in wonderment at what has gone on in the night. Children draw on walls with crayons (isn't that graffiti? Hoodie culture gets everywhere), and into the scene drives the new car.

So what is this marvelous new vehicle? A solar powered sports roadster? An amphibious supercar (with periscope)? An MPV powered by hamster dung? No! They would actually be inventive, and I wouldn't hate the designers/advertising agency would I? No we get a small 4x4 of the sort an American would call an SUV. It's entirely normal, it will not surprise me should I actually notice one amidst the other small SUV's on the street. If the designers started with a blank canvas I think they had a bright light and a photograph of a freelander behind it. Oh, and they aren't very good at tracing. Not only this, even the name isn't original, it is interestingly mis-spelt, I'll give them that, but only so that it doesn't infringe on the copyright of the Mercury Cougar, or didn't they think anyone would notice.

Blank canvas my arse!

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